Vans Customs Instagram Spot
For this project I teamed up with my good pal, Will Burkart!
We were assigned the word Transmutation. After a lot of brainstorming and mind mapping we decided our topic would be Vans Customs. We landed on Vans Customs for a few reasons. 1. We admired how the brand started and how even in the beginning they were focused on customizing their shoes to fit your style. They would make the shoe you wanted out of any fabric you brought into their store! 2. We thought it was a unique and fun way to spin the word Transmutation. 3. We both have and love Vans!
We decided to make an Instagram Story instead of 1920 by 1080 style frames because we wanted to challenge ourselves to think outside of the box (The 1920 by 1080 box). We also wanted to follow the Vans branding by giving our piece the tactile feel. This piece shows the first Vans style, the Authentic, coming up and spinning around. With each movement the colors and patterns are interacting with the shoe to show the customization feature that vans has. Finally ending with the label “Vans Customs - Make Them Yours”.